.At the launch of Astrid Andersen's new line Stel, a presentation kept outside on a pier, The Street's 2002 tune "Transform the Web page" was actually blasting out of the sound system. It was a star-aligned, emblematic second, due to the fact that the London-trained professional is actually beginning a brand-new chapter in her fashion trend life, this moment centering the work around herself.Andersen's a lot marvelled at namesake menswear brand was actually centered, multicolored, and streetwise. With Stel, she revealed in a pre-show meeting, "I have to rest comfortably at the facility of it perhaps a lot more this time around considering that right now it's a ladies's wear and tear company, and also it is actually more regarding me and also my personal endorsements." Stel also mirrors Andersen's evolution as a person. After quiting her pipe, the developer moved back home to Jutland in the North of Denmark and also had two kids. She is actually certainly not the person she was actually back then.Shifting gears in vogue is actually challenging to perform. Brands seem to be to take on lifestyles of their own, and also it's quick and easy to be pigeon-holed. Stel brake with a number of fashion trend's customs. The tag will reveal in-season, so what exists will certainly be actually available for purchase. All at once, seasonality is less important in the Stel formula than importance. Selections are going to be determined by amount (01, 02, and also 03 were shown in Copenhagen), the concept being that you can come together items throughout "seasons" both in your outfit and on the marketing flooring. Andersen views no demand for a well thought-out garment to become abandoned even if the schedule pages flip. "The direct translation of stel is actually body system," she stated, however it [recommends more to] a fundamental design in a type of commercial way it [also illustrates] a set of collectibles-- when you talk about a tea set, you would certainly name it a stel. For me, that was actually pretty an interesting beginning point in terms of the concept of developing both collectibles, but also something that is actually a brand new base." Having models position on scaffold was arbitrary as it advises several analogies. There's development, which relates to developing a brand-new label, as well as the notion of assistance relates to her belief that outfits should work with you. Stel is actually, essentially, a type of mobile offering, but not one with the angularity of one thing like Legos or stacked Mu00e6rsk freight compartments. Activity, company, and permission become part of Andersen's program. "When I discuss the company, I have this tagline: tailoring that you can easily roller skate in, denim you may dance in, shirting you can take a trip in." Liberty, happiness, motion.